With world experiencing the worst economic slowdown world wide web has become the hottest destination to promote your product and services. Google trends help you to find out the most popular keywords searched by the users that can be used for making our websites search engine optimized.
Advantages of using Google Trends are:-
The search results obtained are based on regions that helps in finding the searches carried out by people based on the geography. This is beneficial as it helps you in targeting the customers situated at a particular location. It also helps you in finding the resources which the people are looking for in a particular city which is really of a big help
The second important information that you get from Google trends is the "Also visited" section that provides you information about the other sites visited by the user and helps you in getting the information about your competitors
Also being the world's top search engine Google trends also helps you in finding the exact keywords or queries that are used by the people for making searches. These results helps in making your websites search engine optimized with receiving higher search engine ranking thereby increasing your website traffic resulting in more business
Google trends provides a user with more data then other engines like ALexa which helps in user making better analysis of the current trends being followed in the world of online marketing
Disadvantage of Google trends is :-
1. It is also being used by lots of cyber criminals for spreading malwares
2. Google trends does not contain updated information as reported by lots of bloggers unlike similar products in markets like hot trends
3. Most of the keywords trends shown by Google are seasonal like if a search is being performed using thanks giving keyword searches shows anomaly before and after Christmas every year.
4. Last but not the least like al tools google trends gives us a pattern of the past searches but cannot help us in predicting the most searched keyword of the future!!!
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