Usability is the key primer to our Web Development projects. It refers to the ease with which the user can browse the web page to look for the content and services it offers.
Why is Usability Important
A website that is not usable will not be able to attract people for a prolonged period of time. If the website is unappealing and difficult to navigate, people will leave. If the company website fails to explain its purpose and demonstrate the projects, people leave. If the website takes too long to load, people leave. If the website behaves different between different browsers and platform people leave.
For a company website, it is essential that all features that set the company apart and the services that it offers be easily available from the home page. For a product company, usability Is important because longer the customer stays on the web, more is the chance of him making a purchase. A usable website will encourage return visits and add to the profit margin of the company
Features of Usability
Following are the key features that define usability
1. The site should be easy to use for a novice user
2. All relevant information should be available on the home page with all pages being interlinked to allow for quick and easy navigation
3. The site should not have ambiguous information
4. Short loading time.
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